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Unit One Business Letter Writing1

Part Ⅰ General Introduction1

Part Ⅱ Structure of Business Letters1

1．Standard Parts of Business Letters1

2．Optional Parts of Business Lettetd5

3．Envelope Writing9

Part Ⅲ Layout of Business Letters9

Notes12

Exercises13

Tasks14

Unit Two Seven"Cs"in Letter Writing15

Part Ⅰ General Introduction15

1．Courtesy15

2．Conciseness16

3．Clarity17

4．Completeness18

5．Concreteness18

6．Correctness19

7．Consideration19

Part Ⅱ Technical Writing20

1．Gather Information20

2．Define the Reader20

3．Define the Purpose21

4．Using Pyramid Writing Technique21

Notes22

Exercises22

Tasks23

Unit Three Establishment of Business Relations24

Part Ⅰ General Introduction24

1．Channels for Establishing Business Relations24

2．Writing Requirements24

Part Ⅱ Sample Letters25

Notes32

Useful Sentences34

Exercises35

Tasks37

Unit Four Credit Inquiry38

Part Ⅰ General Introduction38

1．Channels for Making Credit Inquiry38

2．Writing Requirements39

Part Ⅱ Sample Letters39

Notes44

Useful Sentences44

Exercises45

Tasks46

Unit Five Enquiry and Reply47

Part Ⅰ General Introduction47

1．General Enquiry and Specific Enquiry47

2．Writing Requirements47

Part Ⅱ Sample Letters48

Notes53

Useful Sentences54

Exercises55

Tasks57

Unit Six Offers and Counter Offers58

Part Ⅰ General Introduction58

1．Offer58

2．Offer without Engagement(non-firm offer)58

3．Firm Offer59

4．Counter-offer59

5．Two Ways of Writing Offer Letters59

6．Writing Requirements59

Part Ⅱ Sample Letters60

Notes66

Useful Sentences67

Exercises69

Tasks72

Unit Seven Acceptance and Orders74

Part Ⅰ General Introduction74

1．Confirmation of Acceptance74

2．Placing Orders74

3．Writing Requirements74

Part Ⅱ Sample Letters75

Notes80

Useful Sentences81

Exercises82

Tasks85

Unit Eight Payment87

Part Ⅰ General Introduction87

1．The Modes of Payment in International Trade87

2．Remittance87

3．Collection88

4．Letter of Credit88

5．Establishment of a Letter of Credit89

6．Letter of Credit Amendment89

7．Writing Requirements90

Part Ⅱ Sample Letters91

Notes96

Useful Sentences98

Exercises99

Tasks102

Unit Nine Packing and Shipment104

Part Ⅰ General Introduction104

1．Packing104

2．Shipment106

3．Writing Requirements106

Part Ⅱ Sample Letters107

Notes110

Useful Sentences113

Exercises114

Tasks117

Unit Ten Insurance118

Part Ⅰ General Introduction118

1．Marin Insurance118

2．Parties of the Insurance119

3．Main Insurance Coverage119

4．The Procedure for Making Insurance119

5．Writing Requirements119

Part Ⅱ Sample Letters120

Notes122

Useful Sentences124

Exercises125

Tasks127

Unit Eleven Complains and Claims128

Part Ⅰ General Introduction128

1．Kinds of Complaints128

2．Making a Claim128

3．Adjusting a Claim129

4．Writing Requirements129

Part Ⅱ Sample Letters130

Notes133

Useful Sentences134

Exercises136

Tasks139

Unit Twelve Communication through Electronic Media140

Part Ⅰ Email140

1．General Introduction140

2．Characteristic of Email140

3．Email Netiquette141

4．Email Format141

5．Writing Requirements142

6．Samples142

Notes144

Exercises145

Tasks145

Part Ⅱ Fax145

1．Advantages of Fax145

2．Structure of Fax146

3．Writing Requirements146

4．Samples147

Notes149

Exercises150

Tasks150

Unit Thirteen Writing Business Reports151

Part Ⅰ Memos151

1．General Introduction151

2．Writing Strategy152

3．Components of Memos152

4．Three Main Kinds of Memos154

5．Samples155

Notes157

Exercises157

Tasks158

Part Ⅱ Informal Reports158

1．General Introduction159

2．Five Kinds of Informal Reports159

3．Report Formats159

4．Writing Requirements160

5．Samples160

Notes163

Exercises163

Tasks164

Part Ⅲ Investigation Report164

1．General Introduction164

2．The Parts of Investigation Report164

3．Samples165

Notes166

Exercises166

Tasks167

Unit Fourteen Notes and Messages168

Part Ⅰ Notes and Messages168

1．General Introduction168

2．Layout of Notes168

3．Guideline for Writing Notes168

4．Kinds of Notes168

5．Samples170

Notes173

Exercises173

Part Ⅱ Invitation Cards and Letters174

1．General Introduction174

2．Parts of Invitation Letters176

3．Kinds of Invitation Cards and letters176

4．Samples177

Notes185

Exercises185

Tasks186

Unit Fifteen Writing Persuasive Résumé and Covering Letters187

Part Ⅰ Résurné187

1．General Introduction187

2．Components of a Résumé187

3．Types of Résumé189

4．Writing Requirements189

5．Samples189

Part Ⅱ Covering Letters197

1．General Introduction197

2．Types of Covering Letters197

3．Writing Requirements197

4．Samples198

Notes200

Exercises201

Tasks202

Keys to Exercises203

参考文献228